Ning announced last week a new intregation with SoundCloud that lets users feature customizable music players on their pages, access previously uploaded SoundCloud files and review uploaded tracks from members before posting.
Thisis50.com is taking full advantage of the latter feature with Independent Fridays, a new contest that asks indie (unsigned) artists to submit their songs via SoundCloud for the chance to be seen by G-Unit A&Rs. The best song will be featured on Thisis50.com every week.
According to Jonathan Hull, director of strategic relationships of Ning, Thisis50.com is one of the most popular Ning networks. “It’s become a really, really relevant news source and entertainment source for hip-hop,” he says.
Corentin Villemeur, new media director of G-Unit Records, says that the site started as merely a fan community for 50 Cent, but now it’s much more about hip-hop culture — about 50% of users call themselves rappers.
“Every member on the site works hard to be seen and get some shine in the community,” Villemeur says. This new venture should yield said shine. According to Villemeur, getting signed by G-Unit is not the end goal, but it is a possibility.
The first round yielded around 1,500 submissions, and the winning song, “Get Paper,” has been listened to more than 8,000 times. (We’ve embedded it below.)
“I was surprised by the quality of the songs we received. We have a lot of wannabe rockers on the site, and we’re impressed by the quality of the songs we’ve seen,” Villemeur says.
Find more music like this on ThisIs50.com
Photo courtesy of Flickr, Alyssa Tomfohrde
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Nick Cicero 3 comments collapsed Collapse Expand
Awesome idea. Thisis50.com has been changing the music biz for a while now and has gone largely unnoticed.
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careerDaddy.com, The Daddy of all Jobs! 1 comment collapsed Collapse Expand
How so? I am curious to know this.
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UrbnGeek, Internetz 1 comment collapsed Collapse Expand
hmm, might have to add a music submission section on http://www.tweetyourbeats.com
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Raimone, Co-Founder of IndieByChoice.com 1 comment collapsed Collapse Expand
This is a great example of social media capitalizing off of a big brand (50 cent)
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